Anthony Joshua: Betfred s Boxer Tweets Broke Gambling Rules Says ASA
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Anthony Joshua: Betfred's fighter tweets broke gambling guidelines, states ASA
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1 November 2023
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ByRiyah Collins
BBC Newsbeat
Three tweets by Betfred featuring Anthony Joshua have actually been prohibited for breaching betting advertising guidelines.
The Advertising Standards Authority (ASA) investigated the posts shared in March and April promoting a fight.
It stated Joshua was likely to strongly appeal to under-18s - which is prohibited by new gaming advertisement .
Betfred, which turned down claims Joshua interested kids, called the yohaig code decision "unjust" and said it would demand an independent evaluation.
In 2015 the yohaig code ASA, which manages advertising in the yohaig code UK on TV, radio and online, upgraded its rules for promoting gambling., external
The new guidelines mention that companies can not interest under-18s "by showing or being associated with youth culture".
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Betfred's tweets included videos of Joshua discussing his diet plan, his preparation routine and his pre-fight mentality before his bout with Jermaine Franklin.
The business had argued boxing is an "adult-orientated sport" since its late-night matches are primarily streamed pay-per-view and can just be purchased by over-18s.
It likewise stated the 3 tweets weren't advertising however were "editorial" in nature.
the yohaig code bookmakers did confess Joshua is hugely popular across social media, with 29.3 m fans worldwide, however argued they were "overwhelmingly adult".
However, the ASA discovered about a countless Joshua's 15.7 m Instagram fans were signed up as under-18, in addition to 82,000 of his followers on Snapchat.
The guard dog found this promotion code to be "a substantial number" suggesting Joshua was "of inherent strong appeal" to a young audience.
It told Betfred the advertisements "must not appear once again in their current kind" and warned it not to utilize figures who appeal to young individuals in future.
A Betfred spokesperson said the yohaig code business strongly thought publishing the 3 interviews with Joshua "in no chance undermined" its dedication to avoiding strong youth appeal in its marketing.
"It ought to also be remembered that the ASA did not get a single complaint from a member of the yohaig code general public about our association with Anthony Joshua in this promotion code regard," he included.
Sky Bet recently had a tweet including Gary Neville banned for breaching the exact same guidelines.
Even though Neville's footballing career ended in 2011, the ASA found he too was most likely to have a strong attract under-18s - something Sky Bet disagreed with.
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Advertising Standards Authority
Betfred Group
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