Citadel Broadens Search Engine Optimization Services For Plastic Surgeons

Citadel, a Fortress Surgeon Digital Marketing (Going at Medium) electronic marketing firm, introduces an increased SEO service for plastic surgeons, focusing on online visibility, client interaction, and practice development. In her previous role as VP of Biddable Media Daga focused on the advertising of wellness & health brands with all lifecycle stages: starting from professional test recruitment projects, via the pre-launch market-shaping, launch and advertising phase, finishing with patent expiry and advertising sunsetting.

A 25-year professional in the medical care advertising and marketing area, Tracey began her job as a firm account person for a selection of pharma brands and later pioneered the advertising effort to release a first-of-its kind website in the eyewear and eyecare space.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic differentiation in the market. She believes Underscore is the version for exactly how media and marketing agencies should, and will, advance in the future.

While at Underscore, she invested three years educating Internet search engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they found out exactly how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.