Five Facts About Professional SEO Services
Well done search engine optimisation, often called SEO for short, is designed to allow websites to show up in search results when folks look for products rather than simply company names. The idea is that people searching for things online are able to find a business website without any prior understanding of the business or its name. You will discover all manner of tricks and methods which fall under SEO, though the good sustainable methods (also sometimes called "white hat SEO") are based around the idea of making your site easier for search engine to read and understand, meaning they rank you higher in searches for appropriately relevant terms.
It is not uncommon to determine to outsource SEO to external marketing agencies as well as other companies, but there are far too many dodgy types out there who like to take companies seeking SEO - especially local and new businesses - for an extremely expensive ride. How then does one actually go about finding the best, honest and legitimate search engine marketer?
It is actually incredibly easy to locate a reliable SEO agency online. Go to a search engine like Google or Bing and type in "SEO agency." Ignoring the paid ads at the top, whichever firm has landed at the top of the search results are what you want - they has to be pretty good at SEO or their very own website wouldn't be so high in the natural listings!
To narrow things down a bit, you can try extending your search. Say you are living in Essex and want a local agency - just type in "SEO agency Essex." Or if perhaps your site is specialised and you want particular help with it you may add your industry or site type - "professional SEO tourism" or "SEO eCommerce" for example. This could be a great way to search out niche SEO agencies that have specialist knowledge in your field.
Sometimes SEO agencies (or at least people claiming to be SEO agencies) attempt to solicit companies by sending them emails or submitting contact forms with various enticements and offers. However if you see something like this come in then it is best to ignore it - if a company which supposedly specialises in search engine optimisation is reduced to spamming inboxes to get business rather than, say, doing SEO so their own website ranks highly and people can find them anyway, chances are they are not good. The exact same is true of SEO services advertised on paid ads at the top of internet search engines or on banner advertisements on other sites. If their search marketing is any good, why are they having to pay for their placements?
Something else to bear in mind is to steer well clear of any SEO agency that promises you "top position for x keywords" or something similar. Nearly all modern internet search engines used personalised searching, meaning that everyone sees websites in slightly different ranking positions based on their personal search history. Absolute rankings are a thing of the past, any anyone claiming to deliver this sort of service is lying through their teeth. Modern SEO will use sustainable "white hat" techniques as a way to bring useful traffic to your web page, not use exploits and dodgy tricks, that may constantly get them slapped by search engine updates like Google's infamous Panda and Penguin algorithm changes.
Once you've found an SEO company that looks mostly all right you will need to ask them some questions prior to deciding to leap into their services. And the normal checks like existing client list and testimonials, it is a good idea to talk to someone directly on the telephone or even in person.