Fluffy Animals Gambling Advertisement Was Irresponsible Says Watchdog
Fluffy animals gambling ad was careless, states guard dog
28 October 2020
A gambling advert which included fluffy animals has been banned after being branded "reckless" by the Authority (ASA).
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The video advertisement for Gala Spins - part of the FTSE 100-listed betting giant GVC Holdings - featured five toy animals.
The ASA ruled the ad "was likely to be of particular attract under-18s" and for that reason "the advertisement was irresponsible".
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The owner of Gala Spins stated it had actually gotten rid of the advert from all its channels.
The paid-for Facebook post in August included a video caption reading "it's a rollercoaster of cuteness" and a video revealing "fluffy favourite" toy animals.
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It prompted a grievance to the yohaig code marketing guard dog that the content of the advert was likely to appeal to children.
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the yohaig code ASA agreed and stated: "Gambling ads must not be most likely to be of specific attract children or young individuals, especially by reflecting or being connected with youth culture.
"We thought about that the ad was most likely to be of specific appeal to under-18s and for that reason concluded that the advertisement was irresponsible and breached the [marketing] yohaig promotion code."
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Gala Spins stated it posted the video featuring stuffed animals in mistake and that it was an obsolete video.
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It stated its intended target market was ladies aged in between 18 and 65 interested in betting.
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Gala Spins was censured by the guard dog 2 years ago for connecting gaming and ability in an advert.
One of its TV advertisements featured a male playing on his tablet with a voiceover recommending: "Try it now and see if you have actually got the talent."
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the yohaig code ASA ruled that the line "see if you have actually got the skill" was efficiently an invitation to bet online in the context of the ad, and therefore implied that viewers could use skill to improve their chances of winning.
Gala Spins belongs to Gibraltar-based LC International which in turn is owned by GVC Holdings, which purchased Ladbrokes Coral in 2018.
In 2015, GVC processed ₤ 11.2bn-worth of sports wagers through its numerous brand names, including Bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds International and Sportingbet.
It likewise owns a series of video games companies including CasinoClub, Foxy Bingo, Gala, Gioco Digitale, Partypoker and PartyCasino.
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