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Fortress Surgeon Digital Marketing, a surgeon electronic advertising firm, announces a broadened search engine optimization solution for plastic surgeons, focusing on on-line exposure, client engagement, and technique development. Lauren's focus on ROI and passion for locating the vital information that transform campaigns from good to excellent consist of establishing a grand scale multivariate examination framework utilizing fractional factorial analysis for recognizing ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a forecast approach for forecasting ROI before media financial investment.

A 25-year professional in the healthcare marketing and advertising room, Tracey started her job as a firm account person for a range of pharma brand names and later on pioneered the advertising and marketing initiative to introduce a first-of-its kind website in the glasses and eyecare space.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic distinction in the market. She thinks Underscore is the design for how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she invested 3 years teaching Online search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they figured out just how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail purchase.