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Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising and marketing firm, introduces an expanded search engine optimization service for cosmetic surgeons, focusing on online presence, individual engagement, and practice growth. In her previous role as VP of Biddable Media Daga specialized in the advertising of wellness & wellness brands with all lifecycle phases: beginning with scientific test employment campaigns, with the pre-launch market-shaping, launch and advertising phase, finishing with patent expiry and advertising and marketing sunsetting.
One of things Martin enjoys most regarding his role is the opportunity to research study and understand the subtleties of both brand-new and well established markets, and through expanding his understanding of them search for the Holy Grail of product-market fit.
It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential distinction in the industry. She thinks Underscore is the version for exactly how media and advertising firms should, and will, evolve in the future.
While at Underscore, she invested 3 years teaching Online search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years back, when they determined how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.