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Citadel, a Fortress Surgeon Digital Marketing electronic advertising firm, announces a broadened search engine optimization service for plastic surgeons, concentrating on online presence, patient involvement, and practice development. Lauren's concentrate on ROI and interest for locating the critical details that transform campaigns from good to fantastic include developing a grand scale multivariate examination framework making use of fractional factorial evaluation for understanding ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast approach for anticipating ROI prior to media financial investment.

One of things Martin enjoys most regarding his role is the opportunity to research and recognize the nuances of both brand-new and well established markets, and with expanding his understanding of them try to find the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental distinction in the market. She thinks Underscore is the version for how media and advertising firms should, and will, evolve in the future.

While at Underscore, she spent 3 years instructing Search Engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years earlier, when they figured out how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail purchase.