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Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising and marketing firm, reveals a broadened SEO service for plastic surgeons, concentrating on online visibility, client involvement, and method growth. Lauren's focus on ROI and passion for locating the vital details that transform campaigns from excellent to fantastic consist of creating a grand scale multivariate test structure using fractional factorial evaluation for recognizing ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection technique for predicting ROI before media investment.

A 25-year professional in the medical care advertising and marketing room, Tracey began her career as an agency account person for an array of pharma brands and later on spearheaded the advertising effort to introduce a first-of-its kind portal in the eyeglasses and eyecare room.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the sector. She believes Underscore is the design for how media and advertising and marketing agencies should, and will, progress in the future.

While at Underscore, she spent 3 years educating Search Engine Marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they identified exactly how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail purchase.