Digital Advertising Solutions

Citadel, a specialist digital advertising and marketing company, introduces an increased search engine optimization service for cosmetic surgeons, concentrating on on-line exposure, client interaction, and method development. Lauren's concentrate on ROI and enthusiasm for locating the crucial information that transform projects from great to wonderful include creating a grand scale multivariate examination framework utilizing fractional factorial analysis for comprehending ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living profile, and creating an estimate method for predicting ROI prior to media investment.

One of the important things Martin delights in most regarding his duty is the opportunity to study and understand the nuances of both new and established markets, and via expanding his understanding of them look for the Holy Grail of product-market fit.

He leads a team of media strategy, media planning, media purchasing and media implementation specialists who collaboratively make certain that campaign goals are accomplished in order to make best use of engagements and ROI. Lauren's career in electronic and media began in the 90's, equally as Fortress Surgeon Digital Marketing came to be a viable marketing channel.

While at Underscore, she spent 3 years teaching Internet search engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years ago, when they determined exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.