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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing agency, announces an increased SEO solution for plastic surgeons, concentrating on online presence, individual interaction, and technique growth. Lauren's concentrate on ROI and enthusiasm for locating the critical information that change campaigns from excellent to fantastic include establishing a grand scale multivariate test framework making use of fractional factorial evaluation for recognizing ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast strategy for predicting ROI prior to media investment.

A 25-year veteran in the healthcare advertising and marketing room, Tracey began her job as a firm account person for a range of pharma brands and later on led the marketing initiative to introduce a first-of-its kind portal in the eyeglasses and eyecare room.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the market. She believes Underscore is the design for exactly how media and advertising and marketing companies should, and will, progress in the future.

While at Underscore, she invested three years showing Internet search engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.