Sky Bet Extends English Football League Sponsorship Deal
Sky Bet extends English Football League sponsorship offer
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17 November 2017
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Sky Bet has actually extended its multi-million pound sponsorship bet9ja's welcome offer with the English Football League till the summertime of 2024.
The betting operation is the heading sponsor for the Championship, League One and League Two football departments.
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It gets its logo on t-shirts, and rights for "Bet and Watch" for some matches.
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Sky Bet states it will try to dissuade issue betting through messaging on t-shirts, and that clubs will benefit through more cash.
The deal, which is worth 10s of of pounds, has remained in location considering that 2013.
Sky Bet stated it would be paying 20% more than it has actually done so far to extend the arrangement from 2019 to 2024.
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This will make the 11-year deal one of the longest in professional sport, the company stated.
The Leeds-based operation, that includes sites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.
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The betting industry has been under increasing analysis from the federal government, and from the yohaig code regulator, the Gambling Commission.
Earlier this year the Football Association, English football's governing body, revealed it would end sponsorship deals with gaming companies.
However, competition organisers, and the clubs themselves, are totally free to take sponsorship from gambling companies.
The money from the Sky Bet offer will be divided amongst the 72 clubs in the English Football League, which covers the yohaig code three departments listed below the Premier League.
The primary executive of Sky Bet, Richard Flint told the BBC's Wake up to Money podcast that the yohaig code English Football League utilized the revenue generated to assist them run their everyday operations.
He stated: "Without sponsorship from the wagering market there aren't a variety of sponsors ready to get associated with football."
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However, there are worries that increasing numbers of young fans are being exposed to gambling adverts.
One of the findings of the BBC's annual Price of Football survey was that more young football fans wager on games than play the sport.
About 95% of TV ad breaks in live football matches feature at least one betting advert, the BBC found in October.
In some matches, 40% of the adverts were for gambling.
Mr Flint informed the BBC that Sky Bet and the English Football League were actively promoting awareness about problem gaming as part of the "When the fun stops. Stop" project.
"From the play offs and consisting of next season every shirt will have an accountable betting message on the shirt sleeve and we're tying that into a responsible betting project starting today, which consists of a TV advert and perimeter boards at EFL games," he stated
The "When the fun stops. Stop" project is orchestrated by the Senet Group, which was developed in 2014 by a few of Britain's leading bookmakers in action to public concerns about betting and gambling addiction.
The head of the yohaig code GambleAware charity, Marc Etches, said that while it welcomed a commitment to do more to promote more secure gaming, "the messaging requires to be a lot more specific about the threat included than what the betting market presently proposes".
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