Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing firm, reveals a broadened search engine optimization solution for plastic surgeons, concentrating on online presence, client engagement, and method development. In her previous role as VP of Biddable Media Daga specialized in the marketing of wellness & health brands through all lifecycle stages: beginning with professional trial employment projects, via the pre-launch market-shaping, launch and advertising phase, ending with license expiration and advertising sunsetting.
A 25-year expert in the healthcare advertising and marketing room, Tracey started her profession as a company account individual for an array of pharma brands and later led the advertising and marketing effort to introduce a first-of-its kind website in the glasses and eyecare space.
It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the industry. She thinks Underscore is the design for how media and advertising and marketing agencies should, and will, develop in the future.
While at Underscore, she spent three years educating Search Engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years back, when they determined exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail purchase.