Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic marketing company, introduces an increased search engine optimization service for cosmetic surgeons, concentrating on on-line presence, client involvement, and technique development. In her previous role as VP of Biddable Media Daga specialized in the advertising of health & wellness brand names through all lifecycle phases: beginning with professional test employment campaigns, via the pre-launch market-shaping, launch and advertising phase, ending with license expiry and advertising sunsetting.
A 25-year veteran in the healthcare advertising and marketing space, Tracey started her occupation as an agency account person for a selection of pharma brands and later on led the advertising effort to introduce a first-of-its kind portal in the eyeglasses and eyecare space.
It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the industry. She believes Underscore is the model for how media and advertising and marketing companies should, and will, progress in the future.
While at Underscore, she invested 3 years showing Internet search engine Advertising at the WSE University in Krakow. Among her faves memories of operating at Underscore was years back, when they found out exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.