Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing agency, introduces an increased SEO solution for plastic surgeons, concentrating on online visibility, individual engagement, and technique development. Lauren's focus on ROI and passion for finding the crucial information that transform projects from good to terrific include creating a grand range multivariate test framework making use of fractional factorial analysis for comprehending ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing an estimate approach for forecasting ROI prior to media investment.
Among the things Martin enjoys most concerning his role is the chance to research and understand the nuances of both new and well-known markets, and through growing his understanding of them try to find the Holy Grail of product-market fit.
He leads a group of media method, media planning, media purchasing and media implementation professionals who collaboratively make sure that campaign goals are attained in order to optimize interactions and ROI. Lauren's occupation in electronic and media started in the 90's, just as digital came to be a practical advertising channel.
While at Underscore, she invested three years showing Search Engine Advertising at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they determined just how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail purchase.