Fortress Surgeon Digital Marketing, a specialist electronic marketing firm, introduces an expanded SEO solution for cosmetic surgeons, concentrating on on-line exposure, patient engagement, and technique development. In her previous function as VP of Biddable Media Daga specialized in the marketing of health and wellness & health brands with all lifecycle stages: beginning with clinical test recruitment projects, through the pre-launch market-shaping, launch and advertising stage, finishing with patent expiration and advertising and marketing sunsetting.
A 25-year professional in the health care advertising and marketing area, Tracey started her profession as a firm account individual for an array of pharma brands and later pioneered the advertising initiative to release a first-of-its kind site in the eyeglasses and eyecare area.
It was these early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a basic differentiation in the sector. She believes Underscore is the model for how media and marketing firms should, and will, progress in the future.
While at Underscore, she spent 3 years instructing Online search engine Advertising at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they figured out just how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail purchase.