Citadel, a specialist Fortress Surgeon Digital Marketing advertising firm, introduces a broadened SEO service for plastic surgeons, focusing on on-line exposure, person interaction, and technique growth. Lauren's focus on ROI and passion for finding the important information that change projects from good to great include creating a grand scale multivariate test framework using fractional factorial evaluation for understanding ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing a projection method for forecasting ROI before media financial investment.
A 25-year professional in the medical care marketing and advertising room, Tracey began her occupation as an agency account individual for a variety of pharma brands and later led the marketing effort to introduce a first-of-its kind website in the eyeglasses and eyecare area.
It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic distinction in the sector. She believes Underscore is the model for just how media and advertising companies should, and will, evolve in the future.
While at Underscore, she invested 3 years showing Online search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they identified exactly how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.