Citadel, a specialist Fortress Surgeon Digital Marketing advertising firm, introduces an increased SEO solution for cosmetic surgeons, concentrating on online exposure, individual engagement, and method development. Lauren's concentrate on ROI and interest for locating the critical information that change projects from good to fantastic include creating a grand scale multivariate test framework using fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate method for forecasting ROI before media investment.
A 25-year expert in the medical care marketing and advertising area, Tracey started her occupation as a company account individual for an array of pharma brands and later spearheaded the advertising initiative to release a first-of-its kind portal in the eyewear and eyecare area.
It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the industry. She thinks Underscore is the design for how media and advertising agencies should, and will, evolve in the future.
While at Underscore, she invested 3 years educating Online search engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they figured out how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.