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Citadel, a Fortress Surgeon Digital Marketing electronic marketing company, announces an increased search engine optimization service for cosmetic surgeons, focusing on on-line visibility, patient interaction, and practice growth. Lauren's concentrate on ROI and enthusiasm for finding the critical information that change projects from great to excellent consist of establishing a grand range multivariate examination framework using fractional factorial analysis for comprehending ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing an estimate approach for predicting ROI prior to media investment.

A 25-year veteran in the health care advertising and marketing room, Tracey began her occupation as an agency account person for a range of pharma brands and later led the advertising and marketing effort to release a first-of-its kind website in the eyewear and eyecare space.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI dimension, a fundamental differentiation in the industry. She thinks Underscore is the version for exactly how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she invested 3 years educating Internet search engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they determined how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail acquisition.