Fortress Surgeon Digital Marketing (by myspace.com), a cosmetic surgeon digital advertising firm, introduces an increased SEO solution for plastic surgeons, concentrating on on-line exposure, individual involvement, and practice growth. In her previous role as VP of Biddable Media Daga focused on the advertising and marketing of wellness & wellness brand names via all lifecycle stages: beginning with medical test recruitment campaigns, through the pre-launch market-shaping, launch and advertising phase, finishing with license expiry and marketing sunsetting.
One of the things Martin delights in most concerning his role is the opportunity to study and recognize the subtleties of both new and well-known markets, and with growing his understanding of them search for the Holy Grail of product-market fit.
It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic distinction in the industry. She thinks Underscore is the version for just how media and marketing firms should, and will, progress in the future.
While at Underscore, she invested 3 years educating Online search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they determined just how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.