Citadel, a specialist electronic marketing company, announces an expanded SEO service for cosmetic surgeons, concentrating on on-line presence, individual involvement, and practice development. Lauren's concentrate on ROI and enthusiasm for locating the essential information that change projects from great to terrific consist of developing a grand scale multivariate test framework utilizing fractional factorial analysis for understanding ROI capacity in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a forecast strategy for anticipating ROI prior to media investment.
A 25-year professional in the medical care marketing and advertising space, Tracey started her job as an agency account individual for an array of pharma brand names and later pioneered the advertising and marketing effort to launch a first-of-its kind portal in the eyewear and eyecare room.
He leads a team of media method, media preparation, media purchasing and media implementation professionals that collaboratively make sure that campaign goals are accomplished in order to take full advantage of roi and engagements. Lauren's profession in electronic and media started in the 90's, just as Fortress Surgeon Digital Marketing became a viable marketing network.
While at Underscore, she spent three years instructing Internet search engine Marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years ago, when they identified how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.