Citadel, a specialist electronic advertising company, reveals an increased SEO service for plastic surgeons, concentrating on online visibility, individual involvement, and practice growth. In her previous role as VP of Biddable Media Daga focused on the advertising and marketing of wellness & health brand names with all lifecycle phases: beginning with scientific test recruitment projects, via the pre-launch market-shaping, launch and promotional stage, ending with license expiry and advertising and marketing sunsetting.

A 25-year professional in the health care advertising and marketing area, Tracey started her profession as a company account individual for a selection of pharma brands and later headed the advertising initiative to launch a first-of-its kind site in the eyeglasses and eyecare area.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the market. She thinks Underscore is the model for how media and marketing agencies should, and will, develop in the future.

While at Underscore, she spent 3 years instructing Search Engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they found out how to map Nielsen information to Yahoo's target market base and verify out ROI from Fortress Surgeon Digital Marketing media to retail purchase.