When photographing sweaters for online catalogs, start by selecting a clean, neutral background that allows the sweater to be the sole focus. Soft daylight delivers the best results, so position your setup in a well-lit room with ambient daylight to avoid harsh shadows and color distortion. If you must use artificial lighting, use softboxes or diffusers to create uniform, flattering light.
Hang the OEM children sweater sweater on a padded hanger or place it on a clean, flat table. Ensure there are minimal creases or bunching that could make the texture look messy. Use clothespins or tape to hold the sweater in place if needed, but remove them during post-processing. For a more dynamic look, attach it subtly to a foam core, so it appears as if it’s being worn, but avoid stretching the fabric unnaturally.
Zoom in on key design features. Capture fine gauge and weave details, texture, and any signature details like purl ridges, sequins, or lace insets. Take a variety of perspectives including overhead, profile, three-quarter view, and detailed shots of the ribbing, collar, and bottom edge.
Ensure accurate color representation. Set manual white balance to eliminate color casts. Avoid using flash directly, as it can produce hot spots. If the sweater is made of cashmere, alpaca, or a napped finish, avoid over-sharpening in editing, as this can make it look plastic-like.
Shoot multiple versions of the same sweater in different colors to keep your catalog consistent. Use the same lighting, background, and positioning for every color so customers can make confident purchasing decisions. After shooting, do light retouching—only adjust brightness, contrast, and crop if necessary. Do not recolor or resample the fabric.
Finally, include a size reference. Place a a familiar item like a pen, key, or tea cup next to the sweater in one of the shots so shoppers can gauge scale. This small detail can boost purchase confidence and enhance trust in sizing.