Citadel, a Fortress Surgeon Digital Marketing digital advertising agency, reveals an increased search engine optimization solution for plastic surgeons, concentrating on online presence, patient engagement, and method development. Lauren's concentrate on ROI and enthusiasm for finding the essential details that transform campaigns from great to wonderful include developing a grand scale multivariate test structure using fractional factorial evaluation for understanding ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection strategy for predicting ROI before media financial investment.
A 25-year professional in the health care advertising and marketing area, Tracey began her job as a company account individual for a selection of pharma brand names and later spearheaded the advertising and marketing initiative to introduce a first-of-its kind portal in the eyeglasses and eyecare area.
He leads a team of media approach, media preparation, media purchasing and media execution professionals who collaboratively make sure that campaign objectives are accomplished in order to take full advantage of involvements and ROI. Lauren's career in digital and media started in the 90's, just as digital came to be a practical advertising and marketing channel.
While at Underscore, she spent three years educating Search Engine Marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they determined how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.