Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing company, introduces an expanded SEO service for cosmetic surgeons, focusing on online presence, patient involvement, and technique growth. Lauren's concentrate on ROI and passion for finding the essential details that transform projects from great to excellent include developing a grand range multivariate test framework utilizing fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate approach for predicting ROI before media investment.
Among things Martin delights in most concerning his role is the chance to research and understand the subtleties of both new and well-known markets, and through expanding his understanding of them look for the Holy Grail of product-market fit.
He leads a group of media technique, media planning, media acquiring and media execution specialists who collaboratively ensure that campaign goals are achieved in order to make the most of involvements and ROI. Lauren's career in digital and media started in the 90's, just as electronic came to be a feasible advertising network.
While at Underscore, she spent three years educating Internet search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years back, when they figured out how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail acquisition.