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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing firm, introduces an increased SEO service for plastic surgeons, concentrating on on-line visibility, person interaction, and method growth. Lauren's focus on ROI and interest for finding the crucial information that transform projects from great to terrific include developing a grand range multivariate test framework making use of fractional factorial analysis for recognizing ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate method for anticipating ROI prior to media investment.

One of things Martin delights in most about his duty is the opportunity to research and understand the subtleties of both recognized and new markets, and with expanding his understanding of them search for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental differentiation in the industry. She thinks Underscore is the design for just how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she spent three years educating Search Engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they determined exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.