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Citadel, a specialist Fortress Surgeon Digital Marketing marketing firm, introduces an expanded SEO solution for cosmetic surgeons, focusing on online presence, person involvement, and practice development. Lauren's focus on ROI and passion for locating the vital details that transform campaigns from excellent to great include developing a grand scale multivariate examination framework using fractional factorial analysis for recognizing ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection strategy for predicting ROI before media financial investment.

A 25-year expert in the medical care advertising and marketing room, Tracey started her career as a company account individual for a variety of pharma brands and later headed the advertising initiative to introduce a first-of-its kind site in the eyeglasses and eyecare room.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the sector. She believes Underscore is the model for how media and advertising and marketing companies should, and will, progress in the future.

While at Underscore, she spent three years showing Internet search engine Advertising at the WSE University in Krakow. Among her faves memories of operating at Underscore was years back, when they figured out how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail acquisition.