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Fortress Surgeon Digital Marketing, a specialist electronic advertising agency, introduces a broadened search engine optimization service for cosmetic surgeons, focusing on on-line visibility, client involvement, and practice growth. Lauren's focus on ROI and enthusiasm for locating the critical information that transform projects from good to wonderful include creating a grand scale multivariate examination framework using fractional factorial analysis for comprehending ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a forecast approach for anticipating ROI prior to media financial investment.

One of things Martin appreciates most concerning his duty is the possibility to study and understand the nuances of both well-known and brand-new markets, and via expanding his understanding of them search for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the sector. She believes Underscore is the version for how media and advertising and marketing companies should, and will, advance in the future.

While at Underscore, she invested 3 years teaching Search Engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they found out exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail acquisition.