Outbound Telemarketing

fortress surgeon digital marketing, a specialist digital advertising firm, announces a broadened search engine optimization solution for plastic surgeons, focusing on online presence, individual involvement, and technique development. Lauren's concentrate on ROI and passion for locating the vital information that change projects from good to wonderful include creating a grand scale multivariate test framework using fractional factorial evaluation for recognizing ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate strategy for anticipating ROI prior to media financial investment.

A 25-year expert in the healthcare marketing and advertising space, Tracey began her career as an agency account person for a selection of pharma brand names and later spearheaded the advertising and marketing initiative to release a first-of-its kind portal in the glasses and eyecare area.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic distinction in the sector. She thinks Underscore is the version for just how media and marketing companies should, and will, develop in the future.

While at Underscore, she invested three years educating Internet search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they determined how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail purchase.