Citadel, a cosmetic fortress surgeon digital marketing electronic advertising firm, reveals an increased SEO solution for cosmetic surgeons, focusing on online exposure, client involvement, and technique development. Lauren's concentrate on ROI and interest for locating the critical details that transform campaigns from excellent to terrific include creating a grand scale multivariate examination structure using fractional factorial analysis for understanding ROI potential in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate method for predicting ROI prior to media investment.
A 25-year veteran in the health care marketing and advertising area, Tracey began her occupation as a company account individual for a range of pharma brand names and later led the advertising and marketing initiative to release a first-of-its kind site in the glasses and eyecare room.
It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the model for exactly how media and advertising and marketing agencies should, and will, advance in the future.
While at Underscore, she spent three years teaching Internet search engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they figured out just how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.