Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing company, announces a broadened search engine optimization solution for cosmetic surgeons, focusing on online presence, person interaction, and technique growth. Lauren's focus on ROI and passion for locating the critical details that change projects from excellent to fantastic include creating a grand scale multivariate test framework utilizing fractional factorial evaluation for recognizing ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection method for anticipating ROI before media financial investment.
Among the important things Martin takes pleasure in most regarding his function is the possibility to research and recognize the subtleties of both well established and brand-new markets, and with expanding his understanding of them try to find the Holy Grail of product-market fit.
He leads a group of media approach, media planning, media purchasing and media execution experts who collaboratively guarantee that project objectives are accomplished in order to take full advantage of involvements and ROI. Lauren's profession in electronic and media began in the 90's, equally as digital came to be a sensible advertising network.
While at Underscore, she invested 3 years teaching Search Engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years ago, when they found out exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.