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Citadel, a Fortress Surgeon Digital Marketing digital marketing company, reveals a broadened search engine optimization service for plastic surgeons, concentrating on on-line exposure, person engagement, and technique growth. Lauren's concentrate on ROI and enthusiasm for finding the vital details that transform projects from great to terrific include establishing a grand scale multivariate test structure utilizing fractional factorial analysis for recognizing ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing an estimate approach for forecasting ROI prior to media financial investment.

A 25-year veteran in the medical care advertising and marketing area, Tracey began her occupation as a firm account person for a range of pharma brands and later headed the advertising effort to release a first-of-its kind site in the eyeglasses and eyecare room.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, a basic differentiation in the industry. She thinks Underscore is the version for how media and advertising and marketing companies should, and will, progress in the future.

While at Underscore, she invested three years showing Search Engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years back, when they identified how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.