Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising and marketing firm, introduces an increased search engine optimization solution for plastic surgeons, focusing on on-line exposure, person involvement, and method development. Lauren's focus on ROI and enthusiasm for finding the essential details that change campaigns from good to terrific consist of creating a grand scale multivariate examination framework making use of fractional factorial evaluation for understanding ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating an estimate strategy for forecasting ROI prior to media investment.
A 25-year professional in the health care marketing and advertising space, Tracey began her profession as a company account person for an array of pharma brands and later spearheaded the advertising and marketing initiative to introduce a first-of-its kind website in the eyewear and eyecare area.
He leads a team of media strategy, media preparation, media buying and media implementation professionals that collaboratively make certain that project goals are achieved in order to make the most of interactions and ROI. Lauren's career in electronic and media started in the 90's, equally as digital ended up being a sensible advertising channel.
While at Underscore, she invested 3 years teaching Internet search engine Marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.