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William Hill bets on virtual reality racing
bet9ja.com
1 October 2015
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Anyone who has been to a racecourse will understand the excitement when the horses pound towards the goal.
But this promotion code excitement of the ride is something that lots of clients who bet in shops or online do not experience.
Bookmaker William Hill is keen to recreate it with virtual reality technology.
The UK's Gambling Commission stated that it would be keeping track of innovations such as virtual reality to make sure that they did not motivate extreme betting.
Using virtual reality headsets, integrated with GPS racetrack information, it is giving customers the opportunity to view the race from the jockey's perspective.
"Currently you put a bet and not much happens in between that and the result," stated Crispin Nieboer, William Hill's director of development.
"We wish to bring consumers closer to the sporting action, to experience the excitement of the trip."
To check the possibilities, the group at William Hill labs built a 3D mock-up of Kempton Park racecourse and collected live information, by means of GPS trackers fitted on horses, throughout a training race at the course.
Combining the information developed a virtual race users can view through either Google Cardboard or an Oculus Rift.
the yohaig code technology is not yet readily available to the general public but was on program at an open day at the company's technology laboratory in Shoreditch.
Users first select the horse they wish to race on. Accompanied by live commentary, users can turn and take a look at other horses along with triggering a data screen about the horse's heart rate, stride and race position.
William Hill plans to include more courses and live races next year.
"Currently there are some gaps in the information so the horses unexpectedly speed up in a live race, but we want to have a proof-of-concept system all set by Christmas," said Mr Nieboer.
The plan is to release the service as part of the William Hill app.
"Users can pick the choice to view the race as a standard video or they can be the jockey," Mr Nieboer stated.
It might likewise be available in some wagering shops, said Mr Nieboer, while Google Cardboard headsets were likely to be provided totally free at .
It is approximated that in the UK about 350,000 people have a betting addiction, with over ₤ 7bn spent yearly.
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the yohaig code expansion of online betting has actually been blamed for making it simpler to gamble and some feel services such as virtual reality might contribute to the issue.
The marketplace is managed by the UK Gambling Commission, which stated that it "displays innovation in the betting market in order to ensure operators continue to comply with the conditions of their licences".
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"Operators are needed to guarantee that they bet9ja's welcome offer gambling in an accountable manner, which will consist of offering tools to permit clients to handle their gaming activity along with having policies and procedures in place to determine possibly problematic behaviour and connect with customers who display that behaviour," a representative included.
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