William Hill Bets On Virtual Reality Racing
William Hill bets on virtual reality racing
1 October 2015
Anyone who has been to a racecourse will understand the enjoyment when the horses pound towards the surface line.
But this promotion code adventure of the trip is something that lots of customers who bet in shops or online do not experience.
Bookmaker William Hill is eager to recreate it with virtual truth innovation.
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The UK's Gambling Commission said that it would be monitoring developments such as virtual reality to make sure that they did not encourage extreme gambling.
Using virtual reality headsets, combined with GPS racetrack information, it is offering clients the opportunity to see the race from the jockey's perspective.
"Currently you position a bet and not much takes place between that and the result," said Crispin Nieboer, William Hill's director of development.
"We wish to bring clients closer to the sporting action, to experience the thrill of the trip."
To test the possibilities, the group at William Hill labs developed a 3D mock-up of Kempton Park racecourse and collected live data, via GPS trackers fitted on horses, during a training race at the course.
Combining the yohaig code data created a virtual race users can view by means of either Google Cardboard or an Oculus Rift.
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The technology is not yet readily available to the public however was on show at an open day at the company's technology lab in Shoreditch.
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Users initially select the horse they desire to race on. Accompanied by live commentary, users can turn and look at other horses along with activating an information display screen about the horse's heart rate, stride and race position.
William Hill prepares to add more courses and live races next year.
"Currently there are some gaps in the yohaig code information so the yohaig code horses all of a sudden speed up in a live race, however we hope to have a proof-of-concept system ready by Christmas," stated Mr Nieboer.
The plan is to launch the service as part of the William Hill app.
"Users can choose the choice to see the race as a basic video or they can be the jockey," Mr Nieboer stated.
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It might likewise be offered in some wagering stores, stated Mr Nieboer, while Google Cardboard headsets were likely to be provided out free at racecourses.
It is approximated that in the UK about 350,000 individuals have a gaming addiction, with over ₤ 7bn invested every year.
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The proliferation of has actually been blamed for making it much easier to gamble and some feel services such as virtual reality might include to the problem.
The marketplace is controlled by the UK Gambling Commission, which stated that it "screens development in the betting market in order to make sure operators continue to comply with the conditions of their licences".
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"Operators are needed to ensure that they bet9ja's welcome offer gambling in a responsible way, which will include offering tools to enable consumers to manage their betting activity along with having policies and treatments in place to recognize potentially bothersome behaviour and interact with customers who exhibit that behaviour," a spokesperson included.
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