Specialist Digital Marketing

Citadel, a specialist Fortress Surgeon Digital Marketing marketing firm, introduces an expanded search engine optimization solution for plastic surgeons, focusing on online exposure, individual involvement, and method development. Lauren's concentrate on ROI and passion for locating the critical information that transform projects from good to fantastic consist of developing a grand range multivariate test structure utilizing fractional factorial evaluation for recognizing ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing an estimate method for anticipating ROI prior to media financial investment.

A 25-year expert in the medical care advertising and marketing area, Tracey started her job as a firm account individual for an array of pharma brand names and later on spearheaded the advertising and marketing effort to release a first-of-its kind website in the eyewear and eyecare area.

He leads a group of media strategy, media planning, media purchasing and media implementation professionals that collaboratively make sure that campaign objectives are attained in order to make best use of roi and involvements. Lauren's career in electronic and media started in the 90's, just as electronic came to be a viable advertising channel.

While at Underscore, she spent three years teaching Search Engine Marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years back, when they determined exactly how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.