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Fortress Surgeon Digital Marketing, a doctor electronic marketing company, announces an increased search engine optimization solution for plastic surgeons, focusing on online exposure, individual interaction, and practice growth. In her previous role as VP of Biddable Media Daga focused on the marketing of health & wellness brands via all lifecycle stages: starting from professional test employment projects, with the pre-launch market-shaping, launch and promotional stage, finishing with patent expiry and advertising sunsetting.

A 25-year professional in the medical care advertising and marketing area, Tracey started her occupation as an agency account person for a range of pharma brands and later on headed the marketing initiative to introduce a first-of-its kind site in the eyewear and eyecare space.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental differentiation in the market. She believes Underscore is the version for exactly how media and marketing agencies should, and will, progress in the future.

While at Underscore, she spent 3 years instructing Search Engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they figured out how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.