Fortress Broadens Search Engine Optimization Services For Plastic Surgeons
Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing firm, introduces an expanded SEO service for plastic surgeons, focusing on on-line presence, patient interaction, and practice development. In her previous function as VP of Biddable Media Daga specialized in the marketing of health & wellness brands through all lifecycle stages: starting from professional test employment projects, via the pre-launch market-shaping, launch and marketing phase, finishing with patent expiry and advertising and marketing sunsetting.
A 25-year expert in the healthcare advertising and marketing area, Tracey started her career as a company account individual for a range of pharma brands and later on pioneered the advertising and marketing effort to introduce a first-of-its kind portal in the eyewear and eyecare space.
It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental differentiation in the sector. She believes Underscore is the model for just how media and marketing companies should, and will, progress in the future.
While at Underscore, she invested three years showing Search Engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they found out how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.