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Created page with "<br>When you’re looking for a new apartment, there are many factors to consider before you sign a lease: location, proximity to work, building type, and available amenities - just to name a few. The cost of rent, however, typically tops the list for most prospective tenants.<br><br><br>The advertised rent can sometimes be misleading because landlords and agents use different rent types, specifically gross rent and net effective rent. These terms reflect different calcu..."